DESIGN LANGUAGE: P&G
Mr. Clean was due for a packaging refresh at the shelf. The shape language needed to convey a sense of the approachable and the powerful. Mr. Clean's brand character has a sense of whimsy to him, while creating an efficacy that provides a deep, thorough clean.
This package was designed to win in a category that is highly competitive and low investment. The bottle is PETand injection blow molded from an existing preform. The bottle is designed to be as blind to line as possible. There are generous touch flats on both top and bottom to ensure that it can be easily standard conveyed.
The design has a dual label; to create a point of difference and graphic space for news at shelf.
PAUL DIEHL | firstname.lastname@example.org |646.241.3216 DESIGNER