MrClean_Shape3

MR.CLEAN

DESIGN LANGUAGE: P&G

BRAND

Mr. Clean was due for a packaging refresh at the shelf. The shape language needed to convey a sense of the approachable and the powerful. Mr. Clean's brand character has a sense of whimsy to him, while creating an efficacy that provides a deep, thorough clean.

Technical

This package was designed to win in a category that is highly competitive and low investment. The bottle is PETand injection blow molded from an existing preform. The bottle is designed to be as blind to line as possible. There are generous touch flats on both top and bottom to ensure that it can be easily standard conveyed.

Shelf

The design has a dual label; to create a point of difference and graphic space for news at shelf.  

120719_Mr.Clean_SketchPage_3
Tricep_Shape6

Work

Enfamil ChinaProject type

BambooProject type

ZICO COCONUT WaterProject type

GoogleProject type

La Mia PerlaProject type

Mr. CleanProject type

MIOKraft

Beam SuntoryProject type

ResumeProject type

ExtraProject type

PAUL DIEHL | paulfdiehl@gmail.com |646.241.3216                                                                                                                        DESIGNER