CATEGORY DEFINITION: KRAFT
MiO had the unique opportunity of creating and leading a new category. The pain point was that powder is a messy way to flavor a drink snd that liquid is a more beautiful, easy way to enhance a boring glass of water. It was important that the shape of the package be driven by the product inside. The droplet created instant consumer understanding.
With no existing package in the category to draw from, the EBM HDPE bottle was pucked for conveying, filling, and capping. An existing gasket was used in the nozzle to create a pressurized squirt from the bottle, thus facilitating a mixing effect when used.
At shelf, the droplet shape helped the consumer understand the product, along with the overall pebble feel in the hand that enticed consumers to pick up the bottle.
PAUL DIEHL | email@example.com |646.241.3216 DESIGNER