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MiO 

CATEGORY DEFINITION: KRAFT

BRAND

MiO had the unique opportunity of creating and leading a new category. The pain point was that powder is a messy way to flavor a drink snd that liquid is a more beautiful, easy way to enhance a boring glass of water. It was important that the shape of the package be driven by the product inside. The droplet created instant consumer understanding. 

Technical

With no existing package in the category to draw from, the EBM HDPE bottle was pucked for conveying, filling, and capping. An existing gasket was used in the nozzle to create a pressurized squirt from the bottle, thus facilitating a mixing effect when used.

Shelf

At shelf, the droplet shape helped the consumer understand the product, along with the overall pebble feel in the hand that enticed consumers to pick up the bottle.

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Work

Enfamil ChinaProject type

BambooProject type

ZICO COCONUT WaterProject type

GoogleProject type

La Mia PerlaProject type

Mr. CleanProject type

MIOKraft

Beam SuntoryProject type

ResumeProject type

ExtraProject type

PAUL DIEHL | paulfdiehl@gmail.com |646.241.3216                                                                                                                        DESIGNER