Freedom_Website

FREEDOM

GOOGLE WIRELESS HEADPHONES

BRAND

This exploration was based on creating empathy for the consumer experience. We followed the current Google design language that has been progressing season after season to be clean and simple while maintaining a recognizable point of view.  

STRATEGY

Often times technology products can focus on functional and technical benefits. People use these products every day and they become a meaningful part of their lives. Freedom was an effort to create a solution for wireless headphones that were based on a consumer pain point insight.   

IDEA

Wireless headphones have become the standard for listening to audio on the phone.  One of the major pain points with this new freedom is the need to charge these wireless headphones. With different needs and listening styles, there isn't a one size fits all solution. This project aimed to bring meaning to this highly technical category in a more human way.  

G_Story_P1
G_Story_P2

POCKET 

Cylinders_Scale_Fixed
122219_Google_Pocket_2

PUDGE

111119_Large_Chub_Group_Fixed
122719_Vangon_SmartTray1

PERFECT FOR YOU

111619_Group_Stairs_Bright_White

Work

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PAUL DIEHL | paulfdiehl@gmail.com |646.241.3216                                                                                                                        DESIGNER